2023  GiANT Dealer Conference

Industry Education, Networking, and GiANT Machines

June 7-8, 2023 – Cedar Falls, Iowa

The GiANT Dealer conference offers two days of industry-specific and business education. Network with your peers, see the latest product innovations, and enter your preorders for 2024.



        Must be Present to Submit 2024 Preorders &

Qualify for Our Certified or Elite Dealer Programs


Speaker Topics

  • Equipment Industry Insights
  • Success in Specialized Verticals
  • Social Media Marketing
  • CRM and Sales
  • GiANT Dealer Survey Feedback 

Skills Course and Demonstration

Dedicated time slots daily.


June 6

Pre-conference Party

6:30-8:30 p.m.

Join us for food, drinks, games, and networking at the Bien VenU Event Center.

We’ll have bags, hatchet throwing, bourbon tasting, and more.

June 7

Show Opening, Sessions, and Networking

7:30 a.m. – Sign in and breakfast

8:00 a.m. – Welcome and introduction by Tobroco-Giant CEO, Toine Brock

9:00 a.m. – 4:00 p.m. – Educational sessions, skills course, and demonstrations.

4:45 p.m. to ? – Happy hour, dinner, and cocktails in the hotel lounge.

June 8

Sessions, Ribbon Cutting Ceremony, and Downtown Party

8:30 a.m. – Kick off the day with breakfast and more driving time.

10:00 a.m. – 3:00 p.m. – Educational sessions, breaks, and lunch on us.

3:00 p.m. – Groundbreaking and Ribbon Cutting Ceremony.* 

4:30 – 9 p.m. Party in Historic Downtown Cedar Falls.*

 *Transportation provided.


Travel Details

Event Location

Bien VenU Event Center

7400 Hudson Rd, Cedar Falls, IA 50613

Cedar Falls, Iowa is the home of Tobroco-Giant Machinery North America. It’s a small college town adjacent to the city of Waterloo, where you may want to book your flight.

Hotel Reservations

Reserve a room. We negotiated discounted rates.

Holiday Inn & Suites Cedar Falls-Waterloo

This hotel is connected to the Bien VenU Event Center.


The Waterloo Regional Airport (ALO) is 10 minutes from the event location. You can catch an Uber or Lift from this airport.

The Eastern Iowa Airport (CID) is in Cedar Rapids, about one hour from the event location. From there you will need to rent a car.

RSVP by March 31

RSVP by March 31 to your sales representative or to GiANT marketing manager Beth Cox Hollingsworth at beth@giantloaders.com.